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Our Work

SOCIAL MEDIA & COMMUNICATION STRATEGIES

WE ARE A DIGITAL AGENCY BASED IN MUNICH, GERMANY. WE LOVE TO HELP ATHLETES AND SPORT ADDICTED BRANDS TO BE HEARD ABOUT THE DIGITAL NOISE.

Established in 2015 with experience in digital athletes marketing, sport club and brand management we saw the need for an agency that understands marketing, social media and technology in the sports business. Through a collaborative and authentic process, we work side by side with all our clients as extensions of their team in an efficient manner, having fun along the way. Our approach is based on a deep understanding of sports media, latest technologies and the crucial need of relevance to the audience in every aspect. To sum it up: we create unique and authentic digital strategies close to the brands and athletes we daily work with!

DIGITAL STRATEGY

We help athletes and companies to set up a digital strategy right from the beginning on. Our team is full of experts, when it comes to social media, brand strategy and content strategy. With years of experience and success with a big variety of international clients/athletes we have the expertise to help your company/athlete reach the results it needs to be digitally successful. Our main business is to help you find the right methods to get to your community.


COMMUNITY MANAGEMENT

Our experienced team of community managers will take care of all your social media activities. We dare to say, that we guarantee an enlargement of your community. We provide editorial plans, get your posts online at the right place and time and take care of the communication with the community. We know which buttons we have to push to get positive feedback from the fans and offer a great variety of social media campaigns, which can be used and attached to your athletes needs.


BRANDING

For a brand, reputation is everything. There are a lot of athletes out there, but only a handful of brands. We help you to form your athlete into an internationally known and admired brand. We will define goals, fitting to the character and carreer of your athlete and accompany him/her the whole way long to reach those goals.


PRESS WORK

Due to the fact, that most of our employees have worked as sports journalists before, we offer a big network to the main media companies and influencers in Germany. We know how to create press relevant content and how to sell it to newspapers, online platforms and TV. We will also brief your athlete before an interview and guide him through it successfully.


TESTIMONIAL MARKETING

To get the chance to become a testimonial for a brand or company your athlete needs to fulfill two factors. First of all he/she needs to be well known and admired in the target group. Second, he/she has to feature specific character properties, that make him/her interesting for someone to choose him/her of all the VIPs out there. With our help, we will define your athletes strengths and most distinctive character traits, to make him/her a testimonial, that brands cannot do without.


PAID MARKETING

Especially for brands it becomes more and more difficult to gather reach out there on social media. When editorial social media work comes to its limits, we know how to enlare your social reach in the right way: before it comes to advertising on Facebook, Instagram, Twitter, Youtube or Google we listen to your briefing, form a strategy, (re)define your target group and maximize the outcome of your media budget.

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In Zusammenarbeit mit der We Play Forward GmbH konnten wir unser jährliches Wintersporthighlight, das Neujahrsskispringen, zielgruppenspezifisch und reichweitenstark in den sozialen Netzwerken platzieren. Dank des Einsatzes vor Ort gelang es dem Team, rund um die Veranstaltungstage Reichweiten im hohen sechsstelligen Personenbereich aufzubauen - sie sind daher ein wichtiger Partner für uns und hatten ebenfalls ihren Anteil daran, dass wir beim Neujahrsskispringen 2016 ein ausverkauftes Haus vermelden konnten und die Wettbewerbe aufgrund der schnellen Informationsübermittlungen über Facebook und Co. auch im Umfeld so reibungslos abliefen.
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Hannes Kraetz, Pressesprecher Neujahrsskispringen

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Die We Play Forward unterstützt mich vor allem in den Bereichen Social Media und Presse. Meine Fananzahlen auf Facebook und den anderen Netzwerken machen mich auf der einen Seite sehr stolz, auf der anderen Seite ist dies aber auch mit viel täglicher Arbeit verbunden. Das Team ist aber immer für mich da und entlastet mich daher in diesem Bereich natürlich sehr, sodass ich mich zu 100 Prozent jederzeit auf meine Hauptaufgabe konzentrieren kann: Das Fußballspielen! Genauso bei der Pressearbeit. Sie unterrichten mich über alles Wesentliche, was geschrieben wird, sie begleiten mich bei der Auswahl und bei den Interviews vor Ort. Ich kann mich immer auf sie verlassen und das nimmt mir viel Arbeit ab.
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Mesut Özil