Case Study - MAXI BEIER x SKY SPORT | PR
CHALLENGE: First Bundesliga goal, regular starter at Hoffenheim, first brace, second brace, first DFB call up: TSG Hoffenheim striker Maximilian Beier has been on a steep upward way for weeks and months following his return on loan from Hannover.
Maxi also stands out with his personal manner and character - likeable, down-to-earth and ambitious at the same time. This mix should also be carried into the outside world.
MEDIA
- Social Media
- TV (Sky)
- Online
RESULT
- Wide reach through Sky itself and distribution to other media
- Broadcast several times online and on TV (teaser and preview) in the run-up to the match between Hoffenheim and Stuttgart via Sky + Maxi at the sky interview after the game
- Reel on Sky on Instagram with over 1 million views and consistently positive feedback
- Taking advantage of the hype surrounding Maxi's strong Bundesliga performance and first time DFB call up
SOLUTION:
Together with Sky and TSG, we developed a thematic concept to show Maxi in the best possible way and to ideally design all topics relating to his person, his origins and development as well as his career.
The topics were filmed and discussed at Maxi's second passion: playing darts. This created a relaxed and easy environment that enabled an open and deep conversation.
