CHALLENGE: Alina Dalaslan quit her job as an accountant to devote herself fully to her career as an MMA fighter in the Octagon—and won her first three fights in impressive fashion!

In addition to her unique background and spectacular start to her professional career, the aim is to portray a sport that is less well known to the general public and tends to be met with rejection in a more prominent and understandable way through Alina's personality and character, as well as to provide a glimpse behind the scenes and into her preparations.

SOLUTION

Together with Alina, we have made it our mission to use a wide variety of placements to bring all the facets of her personality and the sport to the attention of the general public—but above all to show Alina's exciting character behind the fighter!

Therefore, we have implemented the following projects together over the past few months:

• - Attending the premiere of “The Naked Gun” in Berlin with Pamela Anderson and Liam Neeson with Paramount Pictures Germany
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• - A Netflix collaboration for the professional boxing match “Taylor vs. Serrano”
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• - Attending the movie premiere of “The Smashing Machine” in Berlin (via LEONINE Studios) with Dwayne “The Rock” Johnson and Emily Blunt (with high praise for Alina on stage from The Rock)
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• - Live appearance on SternTV in Cologne
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• - Collaboration & sponsorship with Peak Performance