CHALLENGE: On September 21st, 2024, the final of the German Blind Football League took place in Darmstadt - an event that definitely deserves more media attention in Germany. We took on this topic to raise awareness of the sport and the people involved!

SOLUTION

Together with the DFB foundations, we therefore ensured nationwide coverage: Sportschau reported on it both online and in the popular Saturday sports show in a TV report - there were also further publications in BILD, Sport1, Kicker, RTL Hessen, MagentaSport, also Der Spiegel and numerous other local media devoted themselves to the final match day. 

We also accompanied the event with an on-site content production.