CHALLENGE: "It's only noticed when it's missing!" The nationwide, annual #MissingType campaign of the Red Cross Blood Donor Services on World Blood Donor Day on June 14 highlights the urgent need for blood donations. The campaign shows how important every single blood donation is and aims to actively encourage people in the population to donate blood.

SOLUTION

A blood donation is needed every 7 seconds in Germany - 15,000 blood donations every day. The supply of blood donations can be vital for sick and injured people and crucial in emergency situations. Ensuring a continuous supply is a challenge and regular blood donations are essential. 

Together with the German Red Cross blood donation services and Monacoframe we produce a TV-commercial, place it in the TV landscape and thus ensure even nonre attention and reach. The three ambassadors - footballer Toni Kroos, musician and singer Shirin David and footballer and influencer Nader Jindaoui - are carying the message out in a TV clip and raising awareness among the public to take the initiative. Furthermore, we create the leitmotifs and graphic assets for the campaign.

Well-known celebrities from sport, music and other areas, clubs, associations and companies from a wide range of industries from our network are supporting the campaign via their social media channels around World Blood Donor Day on 14/06/2024. Referring to the "supply gap" and in accordance with the AB0 blood group system, over 500 supporters/partners are passing out the letters A, B, O from their names, because "only when it's missing is it noticeable!" The #MissingType campaign will be published on our partners' powerful social media channels and will also be widely extended in the media.

AN EXTRACT OF OUR PARTNERS

Active and former footballers; referee: David Alaba, Sami Khedira, Bernd Leno, Melanie Leupolz, Jule Brand, Julian Draxler, Sebastian Rode, Benjamin Henrichs, Merle Frohms, Jann-Fiete Arp, Robin Koch, Jan-Carlo Simic, Julia Simic, Marcel Halstenberg, Timo Baumgartl, Patrick Ittrich, Arne Maier, Tabea Kemme,...

Athletes: Maria Höfl-Riesch, Markus Eisenbichler, Victoria Stirnemann, Pascal Hens, Felix Loch, Laura Ludwig, Linus Straßer, Louisa Lippmann, Yara Reichert, Sofia Wiedenroth, Anna Berreiter,...

Actors, artists and presenters: Riccardo Basile, Jana Wosnitza, Jochen Breyer, Katharina Kleinfeldt,...

Clubs: FC Bayern München, Borussia Dortmund, FC Schalke 04, Borusssia Mönchengladbach, RB Leipzig, Hertha BSC, TSG 1899 Hoffenheim, FC Augsburg, 1. FC Kaiserslautern, Werder Bremen, SG Dynamo Dresden, THW Kiel, Eintracht Braunschweig, SV Darmstadt 98, TSV 1860 München, Rhein-Neckar Löwen, FC Ingolstadt, SG Flensburg-Handewitt,...

Organisations and companies: SKY Sport DE, Sport1 News, RTL, Phantasialand, Antenne Bayern, VOX, Therme Erding, DAZN, SAT1, Heide Park Resort, Liqui Moly Handball-Bundesliga, MAN Trucks & Bus, Movie Park Germany, Pro7, Deutscher Basketball-Bund, Penny Deutsche Eishockey Liga, Mit Vergnügen, Vierschanzentournee, LaVita, Challenge Roth, Würth, Rausgegangen, VisitBayern, Sportdeutschland.TV, UFA Production, Topps Deutschland, Bob- und Schlittenverband Deutschland,...