CHALLENGE: "It's only noticed when it's missing!" The nationwide, annual #MissingType campaign of the Red Cross Blood Donor Services on World Blood Donor Day on June 14 highlights the urgent need for blood donations. The campaign shows how important every single blood donation is and aims to actively encourage people in the population to donate blood.

SOLUTION

A blood donation is needed every 7 seconds in Germany - 15,000 blood donations every day. The supply of blood donations can be vital for sick and injured people and crucial in emergency situations.

Together with the German Red Cross blood donation services, we are acquiring well-known athletes, influencers, celebrities, companies, clubs and many more who are calling for blood donations via their social media channels around World Blood Donor Day on June 14. Soccer world champion and TV pundit Sami Khedira and national soccer player Lena Oberdorf are spreading the message in a TV clip and raising awareness among the public to take the initiative.

In line with the “supply gap” and in accordance with the AB0 blood group system, over 340 supporters/partners are omitting the letters A, B, O from their names, because “only when it's missing is it noticeable!” The #MissingType campaign will be published on our partners' powerful social media channels and will also be widely extended by the media.

AN EXTRACT OF OUR PARTNERS

Active and former athletes:Sami Khedira, Lena Oberdorf, Sophia Flörsch, Alexander Bachmann, Amin Younes, Arne Maier, Bernd Leno, Christian Eckerlin, Dajana Eitberger, Fisnik Asllani, Ilia Gruev, Julia Simic, Lina Magull, Maria Höfl-Riesch, Oliver Baumann, Pascal Hens, Robin Koch, Tabea Kemme, Willi Orban,...

Actors, artists; moderators:Alex Schlüter, Antonia Wisgickl, Benni Zander, Ferdinand Hofer, Florian Malburg, Florian Schmidt-Sommerfeld, Frank Buschmann, Gregor Teicher, ...

Politicians:Klaus Holetschek, Lars Klingbeil, Markus Söder, Nina Warken, ...

Clubs: : FC Bayern München Frauen, Borussia Dortmund, FC Schalke 04, Borusssia Mönchengladbach, TSG 1899 Hoffenheim, FC Augsburg, 1. FC Kaiserslautern, Werder Bremen, SG Dynamo Dresden, THW Kiel, Eintracht Braunschweig, SV Darmstadt 98, TSV 1860 München, Hannover 96, FC Ingolstadt, SG Flensburg-Handewitt, EHC Red Bull München, ...

Organisations and companies:PUMA, o2, SIEMENS, Baller League, Kings League, SKY Sport DE, SPOX, GOAL, Sport1 News, RTL, Phantasialand, VOX, Therme Erding, DAZN, Heide Park Resort, Daikin Handball-Bundesliga, MAN Trucks & Bus, Movie Park Germany, Deutscher Basketball-Bund, Vierschanzentournee, LaVita, Challenge Roth, Würth, VisitBayern, Topps Deutschland, Aposto, Wilma Wunder, Ruff’s Burger, Bavarian Clique, Bergader, Bürger, Enchilada, Europapark, ...

Influencers:: Gamerbrother, Felix Stein, Kapi, Nklas Neo, Nick Lösch, Rosa, Fabian Kleinert, Okan Ceneli, Zuerstdersai, ...