CHALLENGE: "It's only noticed when it's missing!" The nationwide, annual #MissingType campaign of the Red Cross Blood Donor Services on World Blood Donor Day on June 14 highlights the urgent need for blood donations. The campaign shows how important every single blood donation is and aims to actively encourage people in the population to donate blood.

SOLUTION

A blood donation is needed every 7 seconds in Germany - 15,000 blood donations every day. The supply of blood donations can be vital for sick and injured people and crucial in emergency situations.

Together with the German Red Cross blood donation services, we are acquiring well-known athletes, influencers, celebrities, companies, clubs and many more who are calling for blood donations via their social media channels around World Blood Donor Day on June 14. Professional football player Loris Karius, sports presenter Jana Wosnitza, influencer Stefano Zarrella, and TV host Thore Schölermann are spreading the message in a TV clip and raising awareness among the public to take the initiative.

In line with the “supply gap” and in accordance with the AB0 blood group system, over 340 supporters/partners are omitting the letters A, B, O from their names, because “only when it's missing is it noticeable!” The #MissingType campaign will be published on our partners' powerful social media channels and will also be widely extended by the media.

AN EXTRACT OF OUR PARTNERS

Current and former athletes: Ilkay Gündogan, Sami Khedira, Antonio Rüdiger, Sophia Flörsch, Lothar Matthäus, Josip Stanisic, Alexander Bachmann, Amin Younes, Arne Maier, Bernd Leno, Julia Simic, Lina Magull, Maria Riesch, Oliver Baumann, Pascal Hens, Robin Koch, Tabea Kemme, Willi Orban, Benedikt Höwedes, Julia Taubitz, Johannes Lochner, Laura Ludwig ...

Actors and actresses; artists; presenters: Benni Zander, Ferdinand Hofer, Katharina Kleinfeldt, Mitsou Jung, Yannick Erkenbrecher, Michael Leopold Gregor Teicher, Patrick Berger, Johannes Berzl, Anna Ewelina,  ...

Clubs: Borussia Dortmund, Hertha BSC, FC Schalke 04, Borusssia Mönchengladbach, TSG 1899 Hoffenheim, FC Augsburg, 1. FSV Mainz 05, Werder Bremen, SG Dynamo Dresden, THW Kiel, Eintracht Braunschweig, SV Darmstadt 98, TSV 1860 München, Hannover 96, FC Ingolstadt, SG Flensburg-Handewitt, EHC Red Bull München, SC Magdeburg, Füchse Berlin...

Organizations and companies: PUMA, o2, SIEMENS, SPOX, GOAL, Sport1 News, RTL, Phantasialand, VOX, Therme Erding, Heide Park Resort, Daikin Handball-Bundesliga, MAN Trucks & Bus, Movie Park Germany, Deutscher Basketball-Bund, Vierschanzentournee, LaVita, Challenge Roth, VisitBayern, Ciao Bella, 60 Seconds to Napoli, Aposto, Wilma Wunder, Ruff’s Burger, Bavarian Clique, Alpenhain, Bürger, Enchilada, Europapark, ADAC, München.TV, 95,5 Charivari, Radio Gong 96,3, Bruder Spielwaren, Erdinger, FuPa.net, ...

Influencers:: Jan Osaft, Felix Stein, Nick Lösch, Rosa, Tamara Gülpen, Theresa Kirchner, Rick Azas, Omed Suelo, Camelia Minicuta ...