CHALLENGE: For decades, the Four Hills Tournament has been one of Europe’s most traditional and well-known sporting events. The 74th edition once again thrilled tens of thousands of fans at the venues and millions of viewers at home. Our mission: to bring the unique atmosphere of the tournament to life on social media.

SOLUTION

Our key to success? Authentic content that brings you right up close to the athletes. Genuine emotions, exclusive behind-the-scenes moments and insights you wouldn’t normally see. From the warm-up in the athletes’ village to the intense focus at the starting line and the raw emotions in the leaders’ box.

The result: Content that informs, entertains and connects - for the ski jumping community both on-site and online. During Four Hills, we generated around 8 million interactions on Instagram, with our best Reel reaching 1.2 million views. On Facebook, we grew the community by around 4,000 new followers. In total, around 350 pieces of content were published on our channels during the event.