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Case Study - JONATHAN TAH x ARD DOCUMENTARY | PR

CHALLENGE: With the documentary "Unity and Justice and Diversity", ARD wants to show what changes have taken place, what role a multicultural national team can play in society and how we deal with the issues of migration, racism and identification today. The whole process will be illustrated using a journey through time and numerous discussion partners from different areas of society (including current and former national team players, politicians, everyday observers).

Press Work

MEDIA

  • TV
  • Social Media
  • Online

RESULT

  • Objective analysis of an ever-present social issue from different perspectives
  • consistently positive response to Jonathan's appearance and statements in the documentary
  • Recognition as an ideal discussion partner for similar topics and other content in the future
  • Off pitch positioning in the context of his strong sporting achievements with championship, cup win and DFB regular starter

SOLUTION:

We place national player Jonathan Tah in the documentary. Jonathan is regarded by the public as a reflective and very pleasant person to talk to, who does not shy away from critical topics and looks at them from different perspectives. The central defender is emblematic of the development of the national team and can also provide insights into his emotional world and memories of the 2006 summer fairytale as a young fan.

Jonathan illustrates the importance of cultural diversity beyond football, addresses conflicts and potential for improvement, but also highlights the progress that has already been made in Germany and thus offers the documentary added value. At the same time, he underpins his profile as a person who often looks and thinks beyond the pitch.

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