CHALLENGE: Create additional reach and attention during the 2018 World Cup for our campaign hashtag #BestNeverRest.

SOLUTION

We contact five DFB national players from our portfolio and provide training and match photos around the World Cup 2018 with the #BestNeverRest watermark and the campaign hashtag. We also produce branded matchday graphics for players for the group stage games. And for us, of course, the same applies: #BestNeverRest!