CHALLENGE: Rasendoktor, the care provider for the perfect private lawn and subsidiary of the parent company TURF Handels GmbH, is planning an advertising campaign around the 2026 World Cup.

The campaign is set to start in spring so that every private garden can be in top shape in time for summer.

SOLUTION

Together with Alina, we have made it our mission to use a wide variety of placements to bring all the facets of her personality and the sport to the attention of the general public—but above all to show Alina's exciting character behind the fighter!

Therefore, we have implemented the following projects together over the past few months:

• - Attending the premiere of “The Naked Gun” in Berlin with Pamela Anderson and Liam Neeson with Paramount Pictures Germany
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• - A Netflix collaboration for the professional boxing match “Taylor vs. Serrano”
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• - Attending the movie premiere of “The Smashing Machine” in Berlin (via LEONINE Studios) with Dwayne “The Rock” Johnson and Emily Blunt (with high praise for Alina on stage from The Rock)
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• - Live appearance on SternTV in Cologne
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• - Collaboration & sponsorship with Peak Performance