Case Study - SONY PICTURES GERMANY x SATOU & NYARA SABALLY / DUBBING ROLE
CHALLENGE: Together with Sony Pictures Germany, we set out to find the perfect fit for the dubbing roles in Stephen Curry's basketball film ‘G.O.A.T. – Bock auf große Sprünge’ (G.O.A.T. – Ready for Big Leaps).
With the support of local basketball ambassadors, we are raising awareness of both the film and the sport in Germany.
SOLUTION
Acquisition of the two German basketball players Nyara & Satou Sabally for two voice roles in the film. The recordings in the sound studio were accompanied by Sony and the pair's own videographer and released via a campaign lasting several weeks to coincide with the cinema release.
MEDIA
- Social Media (Instagram, TikTok)
- Distribution to representatives of print and online media
OUTCOME
- Several social media posts prior to the film's German premiere
- Increased awareness of the film (including among other target groups)
- Increase in cinema ticket sales in Germany
