CHALLENGE: The “Mülltrennung wirkt!” initiative has been running various campaigns across Germany for many years to educate private consumers about proper waste separation. We actively support these efforts to maximize their reach as much as possible.

https://www.muelltrennung-wirkt.de/

SOLUTION

For the second time, German soccer player Nadiem Amiri is supporting the initiative—this time in collaboration with Trennbär—to teach school-age children about the importance of recycling packaging.

Together with “Mülltrennung wirkt!”, we are developing a program that will be implemented at a selected school through a series of fun challenges involving students and the soccer player.