CHALLENGE: The aid organisation World Vision is committed to targeted development work and children in need in over 100 countries. - including in the area of drinking water supply. Thousands of children continue to die as a result of unsafe drinking water. With the help of well construction, local people are sensitized to hygiene measures in addition to the water supply and learn to take care of their water systems and maintain them in order to ensure a safe water supply in the long term.

SOLUTION:

With Jonathan Tah and Jonas Hofmann (both Bayer Leverkusen) as testimonials for the project, they are campaigning for a better drinking water supply and well construction in Africa and at the same time highlighting the discrepancy in water access compared to other places in the world - because while we take water for granted in our everyday lives for brushing our teeth, drinking or showering, 3 billion people worldwide do not even have the opportunity to wash their hands at home.

Therefore, we are working with the two footballers to create photo and video content that highlights these contrasts and which World Vision is using to attract donors for the construction of wells. The content is played on social media as well as in the print and online press, thus ensuring increased awareness of the topic and positive PR for World Vision and the players. Ideally timed to coincide with the upcoming European Championships in Germany and shortly after Tah and Hofmann won the double with Leverkusen.