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Case Study - JOHANNES THIEMANN | TIKTOK

CHALLENGE: Johannes wants to further develop his social media presence - especially TikTok, so that he can connect with a younger target group and build up his position as a speaker for the time after his active basketball career.

Social Media

SOLUTION:

We combined his affinity for the speaker role with a focus on interaction and common TikTok formats.

We filmed and edited the various formats - from throwing tutorials and explanations of terms to reaction videos to comments and questions.

MEDIA

  • TikTok (Videos)

RESULT

  • Johannes was very happy with his development at TikTok
  • Very good interaction rate in the comments (also reaction videos to the comments and questions)
  • +25k followers
  • Best video with 388k views

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