CHALLENGE: Johannes wants to further develop his social media presence - especially TikTok, so that he can connect with a younger target group and build up his position as a speaker for the time after his active basketball career.

We combined his affinity for the speaker role with a focus on interaction and common TikTok formats.

We filmed and edited the various formats - from throwing tutorials and explanations of terms to reaction videos to comments and questions.

Johannes was very happy with his development at TikTok
Very good interaction rate in the comments (also reaction videos to the comments and questions)
+25k followers
Best video with 388k views